Cherie Rife

Cherie Rife is a nationally licensed and highly-qualified medical massage therapist.

She is honored to use her skills to improve the lives of others, specifically by alleviating physical pain through medical massage therapy.

Cherie specializes in relieving the pain caused by migraine headaches, arthritis, fibromyalgia, pre- and post-surgical procedures, and automobile and sports injuries. She is highly adept at releasing impinged nerves and bound-up muscle fibers and at relieving the various types of pain that result from repetitive motions and poor postural habits.

Her personal treatment approach includes educating and helping her clients learn methods that can prevent their pain from returning. This is a process that gradually endows patients with a greater understanding of their bodies and also produces much longer-lasting relief.

Cherie Rife is an independent healthcare practitioner that shares our office space, patient scheduling services, and wellness philosophies.

Background

Cherie has completed over 1,100 hours of training in several Eastern, Western, and energetic modalities of massage therapy through the highly-regarded Healing Hands School of Holistic Health, which specializes in providing students with a comprehensive, well-rounded approach to holistic healing. 

Over the past 15 years, Cherie has accumulated more than 12,000 hours of clinical experience working with the patients of medical doctors, chiropractors, and physical therapists.
Alexandra is passionate about patient safety and healthy team culture because she knows that when healthcare teams function well, patients benefit. A leader in her field, Alexandra has served as Chair of the Professional Practice Council, contributing to thoughtful improvements in how care is delivered. She has helped train and support other nurses by precepting students. And she taught Team STEPPS at UCI to encourage teamwork, leadership, communication, and productivity.

She is currently pursuing a Master’s in Adult Gerontology Primary Care Nurse Practitioner at the University of Texas at Arlington, building on her accelerated BSN from Northern Arizona University. This ongoing advanced training strengthens her ability to think holistically, connect the dots across health concerns, and support patients with both compassion and strong clinical judgment, an approach that fits naturally within Dr. Gersh’s integrative model of care

Clinical Philosophy

Cherie believes that a good therapist alleviates her patient’s pain and educates the patient on how to prevent the pain from recurring. She develops a personalized treatment plan for every patient that combines appropriate massage therapies with education about kinesthetics and pain. Her ultimate goal is long-term pain relief. This approach is both life-changing and empowering for patients.
Cherie Rife, LMT, HHP, NCBTMB